Social Agent Today Blog – Social Media Tips & Insights Advice and how-to's for Media Agents using social media

May 13, 2022

5 Reasons No One Is Clicking On Your Facebook Real Estate Ads

Filed under: media — SocialAgent @ 9:20 am

Have you noticed that you’re just not getting any activity on your Facebook real estate ads? Don’t fret; you’re not alone. People have grown weary of advertising that doesn’t speak to them, or if it interrupts their Facebook activities. Here are some of the most common reasons why Facebook real estate ads are ignored. With this information, you can craft stronger ads that can lead to greater engagement and effectiveness.

Reasons people aren’t clicking on your Facebook real estate ads

1. Your ads are irrelevant

Choosing the right audience when launching your ads is very important. One of the biggest mistakes advertisers make when selecting their demographics is inaccurately targeting users. If you aren’t making the best use of your consumer data, targeting your ads to people who will most likely find it useful is going to be difficult.

Build a profile that reflects the characteristics of your typical client. This profile allows you to target your ads more specifically and will get them viewed by the right people, giving you more engagement. Keep in mind that even the best ads can only resonate so much with a Facebook user, as compared to an educational piece of content or an offer with deeper purpose.

2. The images are distracting

The first Facebook real estate ads were not visually appealing; in fact, many of them were difficult to even look at. Unfortunately, some ads haven’t evolved very far from this.

If your ad is too distracting to the viewer, where they can’t do what they came to Facebook to do, not only will you see low engagement on your ad, but you may even push people off your brand altogether. Keep in mind that people don’t want to be sold to. Ads that don’t feel like ads will likely be more well-received than those that don’t.

3. Ads don’t correspond with intent

The message conveyed in your Facebook real estate ads should be tied to the stage your target audience is in during their buyer’s journey. Use dynamic content to vary your Facebook real estate ads based on certain activity criteria, such as a previous eBook downloads or if they are a current customer. This will allow more appropriate material to be presented to the viewer and increase their interest in what you have to offer.

4. They aren’t optimized for mobile

When ads aren’t optimized for mobile, users need to pinch and expand just to read what’s on your ads. What is the likely response to this inconvenience? Well, Facebook users either click ads on accident, or ignore them completely. This leads to less engagement and less positive reflections of your real estate brand.

Want a simple way to avoid this? Build Facebook real estate ads that are mobile optimized. Make sure the images you’re using are sized appropriately for viewing on smart phones and iPad. The same should be done in regards to any Call-to-Action used.

5. You aren’t providing any value

If your Facebook real estate ads don’t clearly indicate how they’re helping the viewer, people will move on. Instead of traditional banner ads for instance, consider using that space to house CTAs for a content offer. This provides your readers with motivation to actually stop and click by putting the customer’s needs first. This may require you to think about their needs above your own as a marketer, but in the end, it helps foster long-term trust. When your readers see something they like that may enhance their lives in some way, they’re going to be more inclined to click. With happier readers who find your Facebook real estate ads helpful rather than hurtful, you create a win-win situation for your advertising, readers, and eventual lead generation.

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