Social Agent Today Blog – Social Media Tips & Insights Advice and how-to's for Media Agents using social media

July 29, 2022

Just How to Repurpose Client Alerts, Blog Site Posts and also Webinars Into Social Media Micro Video Content

Filed under: media — SocialAgent @ 2:29 pm

You have a lot content at your fingertips that you possibly do not even understand. Actually you possibly don’t even require to develop brand-new material for a long period of time.

Updating old material also aids with search engine optimization. And also the extra successful one of your pieces of material is, the more shares as well as back links you obtain, which enhances your natural SEO.

Too often we make the error of publishing material, advertising it and carrying on from it forever.

You don’t really require to regularly create new content to be successful at social networks advertising.

Repurposing web content is smart as well as effective. You can repost web content that has currently verified itself to be successful: your most prominent content. To find these, experience your analytics on email advertising, website, article as well as social media sites.

A wise thing to do is to repurpose your material into micro videos and end up being a lot more comfy using video clip on LinkedIn.

Lots of people aren’t making use of video on LinkedIn to ensure that implies you should.

But many people are uncomfortable being on camera as well as I completely get it. I used to be too.

Actually I virtually failed a public speaking course during grad institution when I dropped all of my cue cards on the flooring while I was being tape-recorded in front of my classmates and also professor (I vanished from sight while attempting to pick them up and the video kept recording) but that’s a story for one more day …

What that taught me was to never ever rely on cue cards, notes, PowerPoints or Teleprompters and also instead speak from the heart and also get in touch with my audience. I’m not an all-natural at video clip– I exercised as well as it’s alright to not be excellent!

Law practice and expert solution organizations have an one-of-a-kind opportunity to stand apart from their competitors as well as give birth to their often dry content using video clip.

For instance, a client alert or post could be distilled down right into vital top-level factors by the author( s) in a brief 2 to 3 minute video clip. You might break down why the reader needs to care about the problem in the alert and also what it means for their organization. The same goes with a one-hour webinar you did.

Video clips are a compelling way to share info and also your individuality as well as distinct take on things in such a way that the created word just can not.

You do not require any kind of expensive devices to do this by the way. I use my apple iphone, a 5 dollar remote from Amazon.com and also an image subtitle app.

Webinar recordings are effective possessions you can make use of for lead generation as well as nurturing functions, however you can additionally get even more material from them by breaking them up into much shorter video clip passages.

Cutting down your long-form videos can open them up to a bigger audience without nicking the charm of their initial web content.

Another advantage is that shorter videos are quickly shareable on social media and also on Stories on Snapchat, Instagram, TikTok and Facebook, all of which require to be below a certain size.

There are a lot of applications as well as programs that can aid you conveniently edit your videos whether you are on a Mac or PC.

Simply bear in mind to constantly add subtitles to your video clips because most individuals see video clips without the audio on. The devices I utilize to add inscriptions to my video clips from my mobile phone are Mixcaptions and Capcut, both of which are low-cost.

Perk Suggestion
Establish your YouTube channel now if you haven’t yet already. You may want it down the line, as well as YouTube is a wonderful place to keep big videos in case you can not house them on your site.

Final Ideas
Keep in mind, effective material advertising is all about making your material job smarter as well as harder for you. Take every chance to take advantage of what you already have, and also reuse and repurpose it.

Videos aid you engage with others and considering that many people aren’t utilizing them it’s an excellent medium to attract attention and bring your content to life.

I motivate you to try it out, as well as if it’s not for you that’s alright as well. It’s not for everybody however what do you have to lose?

July 3, 2022

Twitter Strategy: 7 Tips to Gain Followers

Filed under: media — SocialAgent @ 9:08 am

For the social media novice, Twitter can be complicated to understand and follow. But gaining followers on this social media platform is a must for successful real estate marketing.

The steps below are the Twitter strategy that we have come up with to help grow on Twitter -especially to grow your followers and audience.

1. Get an awesome Twitter header photo.

You want people to see your real estate brand as professional. Having a nice header photo helps display that. Make sure your header:

  • Matches your real estate website theme colors
  • Shows off your services or tagline
  • Shows a little bit about who you are.
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June 30, 2022

Meta Supplies Expanded Company Support Through Updated ‘Pro Group’ Initiative

Filed under: media — SocialAgent @ 6:16 pm

he lack of call choices for Facebook and also Instagram has long been an essential discomfort point for organizations, with numerous revealing disappointment at ongoing concerns as well as delays that can conveniently have been dealt with via individualized get in touch with.

Meta has actually been functioning to address this, by adding brand-new real-time conversation assistance elements for English-speaking developers in the United States – yet realistically, at Meta’s scale, providing immediate, individually support for all business inquiries, in any way times, is most likely not possible.

Which is where its Meta Pro Group job can be found in. The Meta Pro Team is a development of its Facebook Marketing Experts program, which gives free live assistance for Facebook as well as Instagram online marketers to help them resolve technological account questions, maximize their in-app efficiency, obtain tips, understandings and also more.

Meta Pro Team
As explained by Meta:

” The Meta Pro Team uses assistance to help small businesses grow their online marketing effect, from top-of-the-marketing-funnel goals down to direct reaction purposes. Our pros assist ensure you have critical guidance to reach as well as get in touch with your consumers in moments that matter most, despite whether you’re a beginner advertiser or have been advertising for years.”

As well as currently, in addition to the name modification, Meta’s additionally increasing accessibility to the support campaign.

The updated Meta Pro Group program currently includes three tiers of assistance for different businesses as well as their needs:

Meta Advertising Pro: Advertising Pros supply real-time, customized aid to make the most of organization results throughout various Meta technologies.
Meta Technical Pro: Technical Pros supply live, hands-on support to aid install or enhance Pixel, Product Magazine, Conversions API as well as dimension.
Meta Support Pro: Support Pros can assist with troubleshooting policy, payment and advertisement restriction problems.
So you have a variety of options to deal with specific components.

But do not obtain too excited– it’s not offered to all services right now.

According to the Meta Pro Team web site, the program isn’t currently used to all advertisers, however Meta is functioning to increase it in the future.

” We’ll connect to you if your service is a good fit. In the meantime, please take a look at Meet the Pro Group and the pros to learn more regarding your organization eligibility.”

Meta Pro Team
Touching with on these get in touch with choices takes you to a web page which tells you whether you can access that alternative or not, and also there are no particular information as to what makes a business qualified offered.

So you may have extra choices hereof, however you may not be able to access them as yet. But for those that can, it might aid to give more advice as well as technological understanding in your procedure, which could be a vital resource for your tactical preparation.

June 22, 2022

Twitter or Snapchat For Small Business

Filed under: media — SocialAgent @ 9:06 am

It’s an old narrative with a new twist: An upstart rookie challenges an established veteran. In real terms, Snapchat challenges Twitter for small business marketing supremacy.

Ideally, small businesses would pour maximum marketing effort into each platform, but if they have to choose between Twitter or Snapchat, the veteran still reigns.

Twitter or Snapchat: The Tale of the Tape

Snapchat, with more than 100 million daily active users, has gained popularity as a marketing tool among small business leaders. The app presents an opportunity for them to reach their customers with engaging content in a creative way.

Think about the recent Starbucks red cup debate. Imagine that you’re a local coffee shop owner and you take a picture of your coffee cup as a blank canvas to draw Christmas decorations on, Snapchat the customizable cup, and send it out to your followers asking them to share it.

Snapchat allows users and businesses to express themselves creatively, specifically through the feature that allows users to draw on top of images, which is unique to Snapchat. Small businesses can take advantage of marketing moments by taking photos, highlighting their creativity, and capitalizing on current trends.

However, tweets are simpler to create than snaps, and an array of tools connects to the Twitter ecosystem, while snaps still require the native interface. Snapchat does have the “Stories” feature, but snaps can’t be “retweeted” to reach broader audiences.

Twitter’s new heart icon makes saving tweets easier, and users can retweet directly from businesses (the average Twitter user follows at least five businesses) rather than rely on followers like on Snapchat. Snapchat does have a replay feature, but Twitter allows sharing, linking, embedding, and more.

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June 13, 2022

4 Tips to Boost Twitter Advertising

Filed under: media — SocialAgent @ 8:41 am
Twitter logo above name: This guide will provide tips to Twitter advertising.

A sound social media marketing campaign is not complete without effective advertising. To ensure that you are getting the most out of social media, be sure that Twitter advertising is a key focus. If you are a novice to Twitter advertising, or are just trying to fine tune your marketing acumen, use the following tips to strengthen your brand and its online visibility.

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May 23, 2022

5 Tips to Gain More Instagram Followers

Filed under: media — SocialAgent @ 8:13 am

If you’re like most real estate agents, you’re captivated with how to get more Instagram followers. To help you reach this aim, social media research organization TrackMaven recently unveiled a study detailing a number of different aspects of posting to Instagram that encourages the largest increases in engagement from your followers, and also increasing the number of Instagram followers you have. Consider the following results discovered in the study:

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May 20, 2022

Instagram Marketing Trends For Agents In 2022

Filed under: media — SocialAgent @ 9:04 am

Instagram has taken the real estate marketing world by storm. Many agents consider it the next go- to platform after Facebook. With an ever-changing platform and user base, let’s take a look at the Instagram marketing trends that will dominate in 2022.

Increased user and brand growth

The social network is undoubtedly popular with millennials, a key demographic for real estate marketers. This demographic represents a significant proportion of homebuyers, particularly first-time home-owners. The rise in this user base, combined with Instagram’s development of advertising features, will see continued growth of real estate brands using the platform.

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May 19, 2022

What Defines “Success” with Social Media Marketing

Filed under: media — SocialAgent @ 8:38 am

I’ve never met an Agent that’s had success with Social Media. Only people that have a product to push are claiming social media is worth the time.

This is not an uncommon question – in fact it’s a question that I have seen asked (in various forms). This got me thinking . . .

What is the definition of Success on Social Media?

This is the crux of the question . . .

before we can determine “success” we need to define it . . .

The “obvious” definition

I’m going to go out on a bit of a limb here and say that if you were to ask any real estate agent what their measure is of success with any of their prospecting activities, then their answer would be in some form or another the following:

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May 18, 2022

Pinterest Guided Search for Agents

Filed under: media — SocialAgent @ 8:35 am

Pinterest has introduced a new search feature called Guided Search. Guided Search has been developed to help users explore the social network, whether they know exactly what they want to look at, or if they are just looking around. Find how to get the most out of this feature:

What is Guided Search?

Guided Search gives users keyword suggestions when you enter a search term on Pinterest. This can help further narrow down what to look for. If a search is vague and you’re more interested in exploration and discovery than finding a specific thing, then Pinterest really helps.

How it works

Type your search term into Pinterest’s search bar. You’ll see “Guides” pop up below the search bar. These guides will help find keywords to add to your search. Guides are scrollable; users just have to click on the arrow at the far right of their display to see more options.

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May 17, 2022

Twitter Autoplay Video Heading Your Way

Filed under: media — SocialAgent @ 8:29 am

Twitter announced a big change to how videos are displayed on the social network.  It has announced the near immediate roll out of “autoplay” functionality. The move will see enlarged videos animating in your Twitter feed as you scroll through.  Autoplay videos may be just the item to reinvigorate your Twitter marketing achievements.

How will autoplay video work?

When a Twitter user scrolls through his/her Twitter timeline and sees a video, that content will begin to automatically play, albeit with muted volume. Clicking on the autoplay video will bring the user into the full-screen viewer, with sound, and continue playing. As with other tweets, users can Retweet, “favorite” or comment on the autoplay video at any point. This also applies to GIFs and Vines shared on Twitter. What does this all mean for realtors marketing on Twitter? Generally speaking, autoplay video is a fantastic addition to the network which gives agents a chance to get richer content in front of consumers, provided that agents approach it in the right way.

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